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Project Summary
SmartHeart came to us for assistance with establishing their brand within the US market. My team and I have built their visual identity through production of both studio and lifestyle photo and video, social ads, CTV spots and email campaigns.
I've overseen work for this client for several years, throughout which I have worn many hats including graphic and motion design, photography and videography.
Across the various campaigns produced for SmartHeart, my team and I leveraged a mix of audience segmentation, retargeting, and A/B testing to optimize engagement and conversion rates.
By using a combination of emotional storytelling, compelling CTAs, and strategic placement, we've effectively raised brand awareness and driven meaningful interactions across multiple digital touchpoints.
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